
Better Research During Your Job Search
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Always Doe Never Bucks One of the most frustrating experiences in a job search is the salary line in a job description. Or rather, lack of thereof. If you actually see a salary range rather than DOE (depends on experience) or something along those lines, you may find yourself about to faint. Job descriptions can be incredibly detailed, listing obscure duties you will actually only perform for one hour every year, but somehow the authors ...

Let’s Get Real With Our Donors About Our Diversity Engagement Efforts
The end of the fiscal year is looming for many arts organizations and Spring “We do good work, Give us your money!” letters are being written now. I’m sure many of those letters highlight sell-out shows and performances or exhibits with renowned guest artists. I bet most of them also highlight your organization’s education and community engagement programs. Our elevator speeches that make it into these development letters include facts and figures of the programs: “25,000 ...

How To Find The Truth About Your Audience Demographics
We all have anecdotal information about who buys tickets to our organization’s event. “Well, our people are all [insert adjective here]” or “our people are [insert adjective here] so they prefer to…” If this sounds familiar to you, you are not alone. But how well do you REALLY know your audience? Do you actually have data that shows who, demographically, is purchasing tickets or memberships? If you do, awesome! If you don’t, I’ve got a ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…