Print With A Purpose
We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads depends on your market and target audience. That said, I just saw a really great use of a print ad that is totally outside the box. Love Beauty and Planet recently placed an ad in the New York Times that isn’t just an ad, but it is actually wrapping paper. Not only does this adhere to ...
Does Your Navigation Suffer From UIC (Unnecessary Icon Labels)?
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Recently, SmashingMagazine.com published an article by Suzanne Scacca that examines web trends that may be time to retire. While several aren’t applicable to most nonprofit arts orgs, there is one you should consider: unnecessary icon labels. Inside the design world, navigation icons are a great way to make clients feel like they are getting something super personal but in reality, it’s just billable filler that is easy to produce. Scacca uses a Geico app design ...
It Isn’t Only About “Young” People
A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”). This refers to a Japanese term used to classify people aged between 65 and 75. We tend to think of “young” audiences as people below the age of 40 but many of us have audiences where the average age is above 70. We can’t forget about the people in between. The yold are more numerous, healthier ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…