Out, Damned Jargon! Out, I Say!
jargon noun jar·gon \ ˈjär-gən , -ˌgän \ 1 : the technical terminology or characteristic idiom of a special activity or group sports 2 : obscure and often pretentious language marked by circumlocutions and long words an academic essay filled with jargon Arts organization descriptive copy is filled with jargon. We have lots of words that are specific to our art form which we use to describe our organization or events. The problem with this is that people who are not familiar with us don’t understand ...
Are You Looking At My Heatmap?
If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazine recently published a great little article on using heatmaps to track activity on your WordPress website. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given page. Through heatmaps, ...
Become Your Organization’s Legacy Cost Hero
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Nonprofits are always looking for ways to control costs and stretch budgets, but it never ceases to amaze at how many groups overlook some of the juiciest low hanging fruit: Total Cost of Ownership for web-based platforms. Specifically, actual out of pocket costs across multiple years to properly maintain your website, CRM, Ticketing service, email marketing account, e-commerce platform, etc. is something most groups don’t know, but would be shocked if they did. I find ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…