Authenticity FTW
We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent article in Forbes asserts that a great way to do this is through user-generated content (UGC) and I don’t disagree. According to a 2014 study conducted by Cohn & Wolfe, 63% of consumers would prefer to do business with a brand they view as more authentic ...
Time To Think About Compensation Resources
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Within the parameters of nonprofit performing arts, compensation can be a sticky subject, especially when it comes to those at the top of the pay scale. Fortunately, transparency goes a long way and you have multiple resources for researching current trends. An article I posted here at ArtsHacker in 2016 is every bit as relevant now as it was then: Looking For Some Nonprofit Compensation Resources? If you’re looking for something more readily available and ...
The Modern Day Mission Statement, Active and On The Go
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BoardSource is partnering with organizations like the Knight Foundation and National Council of Non Profits on a initiative to get non-profits to Stand For Your Mission. While the main thrust of the effort appears to be focused on mobilizing non-profits of all types to more actively advocate for their causes, by necessity it pushes boards to actively engage with their missions rather than treat it as a passive statement of aspirations. In effect, it drives ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…