Creating An Effective Non-Responder Strategy For MailChimp

One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in the morning, your email lists will have inactive users, commonly referred to as non-responders. In the most extreme situations, arts managers hold onto these addresses due to a misplaced belief that the more addresses in your lists, the better; add ...