Should You Use MailChimp’s New Website Builder?

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Quick Answer:

No.

Longer Answer:

MailChimp recently added a website builder to its suite of features. This is a logical addition especially because MC is looking to become a full-service CRM platform.

The website builder is easy-to-use and lightweight, but it doesn’t have enough features for what most arts organizations need.

That said, it could be useful to very small organizations building a first website or making the move from Wix or Weebly. I could also see it being a good option for individual artists.

If you do not fall into one of those categories, stick with solutions like WordPress or a fully custom site that is going to give you the functionality and flexibility you need.

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

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