Is Your MC Hooked Up To Your GA?

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Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics?  It’s true!

Why would you want to track traffic on your website that comes from emails, you ask? So that you can see how people move through your website after getting there and if anyone converts. You can use this to gauge the efficacy of your email campaigns as well as your website usability.

It is easy to do, but you have to set it up. Let’s take a look how to do it.

  1. Login to your MailChimp account. Click the dropdown at the top right and choose Account:
  2. Scroll down and click the little arrow next to Google Analytics to expand:
  3. Click Authorize Connection and it will guide you to login to your Google Analytics account and then authorize the access.
  4. When you create an email in MailChimp, scroll down a bit on the main page where you choose your recipients, subject, etc and click on Tracking and Settings.

    Click the Google Analytics link tracking checkbox and enter in the title for your email campaign.
  5. Now, when you go to Acquisition > Campaigns > All Campaigns in your Google Analytics account, you will see your emails there.

You won’t have to connect GA each time you create an email, but you will need to give your campaign a name. Super easy, amiright?

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

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