It Isn’t Just About The Price!

In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should we offer free events to bring new people in the doors? Quick, let’s do a discount to sell some last-minute tickets! There is a host of data that shows that discounting and offering free events alone with the aim of reaching new/underserved/low income audiences doesn’t work. (Here is an example, and another, and another for your perusal.) Beyond this data, we know that … Read more

One Of The Best Free Tools You Can Use To Measure Page Speed

One Of The Best Free Tools You Can Use To Measure Page Speed

It should come as no surprise that your website page load speed has a direct impact on conversions (revenue, social, and feedback). At the same time, there’s a lot of information about there about load times and wading through all of it to weed out the few knowledge needles in a haystack of opinion can be tough. But one resource that’s worth your time which approaches the topic in an accessible format that provides value for both beginners and intermediate users is the series on website speed from WPEngine.com. WPEngine is a … Read more