Looking for Social Media Content? Try A Swap!
Wired reporter Liz Stinson published a February, 2016 article about the February 2 #MuseumInstaSwap where 18 visual arts museums in New York City swapped social media content for the day. Most organizations are all about promoting their own exhibits/performances/artists on their social media platforms…nothing wrong with that. But, this InstaSwap gave museums the opportunity to find common threads between their own collection and their partner organization’s collection. And, I suspect, was a great opportunity to cultivate new audiences for both organizations. Each of the 18 museums was paired with another museum in the city … Read more
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…