It’s ArtsHacker’s Fourth Anniversary!

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Upward Trajectory

Traffic took a sharp uptick in growth, especially among new readers.

While mobile engagement increased a bit, desktops were the overwhelming device of choice to connect with content.

  • 45 percent increase in overall users
  • 46 percent increase in new users
  • 72 percent of readers engage with content on a desktop or laptop.

Demographics

Millennials continued to dominate readership and while Gen X’s occupied the second-place spot, Baby Boomers increased nearly two points.

Female millennial readers comprised the largest ratio of overall readers (17 percent) while male, millennial readers were right behind (16.5 percent). Roles swapped inside the Gen-X crowd were male readers (12.6 percent) had a nearly three point edge over female readers (9.6 percent)

For overall readership, the ratio of female readers across all age groups increased nearly two points: 49 percent female / 51 percent male

C’mere A Minute

Organic search traffic comprised the bulk of user acquisition (69 percent) followed by a nearly even split between direct/email marketing (11 percent) and social media (10.5 percent) referrals.

Among those arriving via social media links:

  • 2.25 percent of users came from Twitter.
  • Facebook dropped from 2.6 to 0.48 percent (#wow).

More Content = More Skills!

We doubled down on special feature content during 2018 and it proved to be a valuable decision as overall reader sessions and session duration with special feature content was more than 20 percent higher than non-special feature content.

New Guest Author

We’re all about expanding to include new voices offering unique expertise.

To that end, David MacDonald wrote one of the most popular articles for 2018 on alternatives to Adobe Creative Suite.

THANK YOU!

It Was An Exciting Year…so, where do we go from here?

Have An Idea Or Need A Hack?

Interested In Becoming A Guest Author?

I just finished the ArtsHacker 2018 Year-in-Review page. You should too! Click to Tweet

About Drew McManus

In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower.

With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.

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