If you have read my previous posts, you know how much I love the Pew Research Center — there is so much great data from which we can learn. Recently, they put out their Striking Findings for 2021 and there are a few highly applicable stats therein.

1. For the first time, the number of Americans who identify as non-Hispanic White declined between 2010 and 2020.

When thinking about diversity and inclusion in our organizations and audiences, this is indicative of the trend that has been happening for years. Our country’s population is increasingly becoming more non-white. How can you use this information in your programming and communications to engage underrepresented audiences?

2. Only 34% of U.S. adults under the age of 30 now get TV through cable or satellite, down from 65% in 2015.

When thinking about reaching younger audiences, it is important to keep tabs on the channels (no pun intended) they use. This data point gives important information to guide communications campaigns.

3. Around the world, more people mention their family as a source of meaning in their lives than any other factor.

Spending quality time with family members is top priority for many. How can we leverage this in our communications and programs to showcase the fact that attending arts events is something the entire family can enjoy?

I invite you to follow the Pew Research Center on Twitter and sign up for their email updates.

About Ceci Dadisman

Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.

She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.

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