If you have read my previous posts, you know how much I love the Pew Research Center — there is so much great data from which we can learn. Recently, they put out their Striking Findings for 2021 and there are a few highly applicable stats therein.
1. For the first time, the number of Americans who identify as non-Hispanic White declined between 2010 and 2020.
When thinking about diversity and inclusion in our organizations and audiences, this is indicative of the trend that has been happening for years. Our country’s population is increasingly becoming more non-white. How can you use this information in your programming and communications to engage underrepresented audiences?
2. Only 34% of U.S. adults under the age of 30 now get TV through cable or satellite, down from 65% in 2015.
When thinking about reaching younger audiences, it is important to keep tabs on the channels (no pun intended) they use. This data point gives important information to guide communications campaigns.
3. Around the world, more people mention their family as a source of meaning in their lives than any other factor.
Spending quality time with family members is top priority for many. How can we leverage this in our communications and programs to showcase the fact that attending arts events is something the entire family can enjoy?