How To Increase Page Likes From 2,000 To 32,000
There is one metric you can “throw down” that is often impressive to listening ears. No matter what level in the arts hierarchy you may be placed, having a large number of Facebook page likes overall is essential. It pleases board members, donors, presenters (if you are an artist), and the general public. This is possible through Facebook page promotion. Over the past year I had been tasked to improve the social profiles of the ...
Being Diverse and Inclusive The Other 11 Months Of The Year
The new season is upon and I’m sure many community engagement managers out there spent the summer making plans for a variety of initiatives. Probably high on that list were “diversity initiatives”. If you google “diversity”, the definition is “variety; a range of things.” Nowhere in there does it say “putting people of different skin tones into theater/concert hall/museum seats,” but in so many organizations, both in the arts world and non-arts world, that is ...
Using Internal Search To Optimize Your Website
Drew eloquently described how to easily activate internal search tracking in Google Analytics. Let’s look into how you can use the data from the report. [box] Do visitors use the search function? Unless you have a specific site or section of your site that lends itself to searches (i.e. a large ecommerce site, a huge archive or catalog, many articles, or anything else that requires many database entries or lots of content), don’t expect a ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…