Yes, We Need To Change The Theater Experience
If you have not yet read Terry Teachout’s recent article in the Wall Street Journal about the California Symphony’s new efforts to bring in millennials, you must read it immediately. Like, right now. Don’t worry, I’ll wait. Ok, now that you’ve read it, let’s talk about two major points that every arts administrator should take to heart: “What the California Symphony discovered, in short, was that “almost every single piece of negative feedback was about something ...
Why People Unsubscribe From Your Emails
At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study. This thing is chock full of data about customer-first marketing, which they define as: An approach to marketing that strives for the highest degree of customer satisfaction through deep understanding of customers’ needs and wants and creating a value proposition with valuable products and services that exceed their expectations. One of the findings that particularly interested me is about email unsubscribes. We ...
Using Smart Objects In Photoshop To Create Supercharged Templates
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If you work with Photoshop to create graphics for your organization and aren’t using Smart Objects, you’re missing out on so much. Back in July, 2015 we examined how Smart Objects inside premium Photoshop templates to create stunning looking graphics but creating your own templates is easier than you might think. Adobe defines Smart Objects as “that contain image data from raster or vector images, such as Photoshop or Illustrator files. Smart Objects preserve an ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…