Promoting From Nothing
As most arts people know, promoting a new event or program can be very difficult when you don’t have any existing photos, video footage, or even past text on which to rely. All of this must be generated from scratch to launch an effective marketing campaign. You can’t recycle anything from the past because it’s a first-time, brand new event. How do you create something from nothing on a very limited budget? The tips below ...
Design By Committee, Dictatorship Of The Many
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Ah, Spring! That time of year when an arts organization’s mind turns to thoughts of season brochures and other promotional materials. Whether those materials are created by a board committee or designated department(s) within the organization, the process you employ will determine whether it is an enjoyable experience or subject to fits and starts due to feedback from decision makers and stakeholders. About a year ago, 99u.com had a helpful piece on how to make ...
Stop With The Boring CTAs Already!
It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement. However, we tend to use the same text over and over again. “Buy Tickets.” “Subscribe.” “Donate.” Maybe “Donate Here.” Pretty boring, right? Well, our friends over at Capacity Interactive have published a great little tool to spice up your CTA buttons. I know from personal experience that having the right text on that CTA button ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…