Find Out Who’s Tuned In To Arts Organizations Today
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The folks at Capacity Interactive (CI) recently published the latest installment of their Performing Arts Ticket Buyer Media Usage Study. The previous installment was released right before COVID-19 so as I’m sure you can imagine, a lot has changed. I’m still reviewing the content but a few items that jumped out at me from the Key Findings include: 96% of ticket buyers plan to come back to your venues after the pandemic. 90% of respondents ...
Email Inspiration
I nerd out a lot about email marketing. Why? It is the most versatile and personal digital communications channel we have. We can segment our list to send highly relevant messages and see data on who opens them, which links get the most clicks, and more. Because we’ve had access to email technology for the longest, we tend to maintain the status quo in favor of newer channels like social media. I’ve written a number ...
Using Parkinson’s Law To Become A Better Manager
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This series is designed to help those working in the arts and culture sector apply user experience (UX) best practices to daily content management tasks. Using Jon Yablonski’s collection at LawsOfUX.com that gathers best practices designers consider when building user interfaces, today’s installment will focus on Parkinson’s Law. Parkinson’s Law Per https://lawsofux.com/parkinsons-law/ here’s how Parkinson’s Law is defined: Any task will inflate until all of the available time is spent. Limit the time it takes to complete a task ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…