I nerd out a lot about email marketing. Why? It is the most versatile and personal digital communications channel we have. We can segment our list to send highly relevant messages and see data on who opens them, which links get the most clicks, and more. Because we’ve had access to email technology for the longest, we tend to maintain the status quo in favor of newer channels like social media.

I’ve written a number of posts on email here at Arts Hacker — designed vs. plain text, what to do with non-openers, how to get more opens, using automation, segmentation, and more. However, sometimes, you just need a little bit of inspiration to level up your email content.

When I’m in this position, I head over to Really Good Emails where there are thousands of emails from all sorts of industries that showcase the best examples out there.

Screnshot of emails on ReallyGoodEmails.com

You can also sort by purpose (welcome emails, for example) or by industry. There is a nonprofit category, but don’t limit yourself to it! We can learn a lot from what others are doing outside our industry.

Let’s plan to improve our emails in 2022!

About Ceci Dadisman

Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.

She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.

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