Will QR Codes Make A Comeback?
Remember when everyone said that QR codes were the next big thing? All of a sudden, it seemed like every piece of printed marketing material included one. However, QR codes had one major flaw: you had to have a separate app to read them. This turned out to be a real dealbreaker for most smartphone users in the US. That might change with the release of iOS 11. It includes the ability to scan QR ...
Facebook Groups For Pages Is Here!
A couple of months ago, Facebook announced the roll out of Groups for Pages; a much-requested feature by Page Admins. Groups for Pages allows a Group to be created by a Page, rather than needing the Admin of a page to create the group using their personal information. This is great for organizations who have a need for Group functionality but want to keep everything on-brand. Check out what Facebook’s Chief Product Officer had to ...
Evaluation Of The Arts By The Arts
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Arts organizations are asked to create dozens of reports every year evaluating their programs to justify the funding they receive so you probably aren’t inclined to embark on an additional self-evaluation of their own. However, the group, IETM – International network for contemporary performing arts, recently issued a self-evaluation tool kit specifically designed for arts organizations with the goal of empowering groups to take control of the evaluation narrative. IETM say that many funders employ ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…