Are You Looking At My Heatmap?
If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazine recently published a great little article on using heatmaps to track activity on your WordPress website. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given page. Through heatmaps, ...
Free Resource: Getting Started With Google Analytics
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Recently, fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Southeastern Theatre Conference 2018 Convention on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts. The session was geared toward professionals just getting into GA. Content focused on using out-of-the-box GA features and simple to implement settings changes to provide access to must-have data. Simply put, if GA seems new and a little scary, this ...
Even More Useful Info On Copyright And Intellectual Property
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Recently the Harvard Law School’s Technology and Intellectual Property Legal Clinic recently published a really helpful guide to copyright, trademark and intellectual property rights. Now if you are thinking, “Joe, didn’t you already publish a really helpful guide to copyright, trademark and intellectual properties rights on ArtsHacker?” Why yes, I did and thank you for remembering. However, copyright can be a confusing subject for people so its helpful to get your hands on every guide ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…