Recently, fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Southeastern Theatre Conference 2018 Convention on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts.
The session was geared toward professionals just getting into GA. Content focused on using out-of-the-box GA features and simple to implement settings changes to provide access to must-have data.
Simply put, if GA seems new and a little scary, this is exactly the place you need to go in order to begin building your skillsets.
The session was divided into three primary components: Gathering Healthy Data, Turning Data Into Ingredients, and Serving Up Useful Experiences.
In addition to the presentation slides, we designed a special standalone microsite that serves as a superb tutorial all on its own and just like our other presentation oriented microsites, it works wonderfully on mobile and desktop devices.
The resource site also serves as a useful companion site to the slides but provides a wealth of material on its own. It’s divided into four sections:
And it wouldn’t be ArtsHacker if we didn’t share all of our goodies with readers so feel free to stop by the site, read the slides, and share with your colleagues!