Free Resource: Getting Started With Google Analytics


By: Drew McManus

In: Metrics & Analytics

Recently, fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Southeastern Theatre Conference 2018 Convention on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts.

The session was geared toward professionals just getting into GA. Content focused on using out-of-the-box GA features and simple to implement settings changes to provide access to must-have data.

Simply put, if GA seems new and a little scary, this is exactly the place you need to go in order to begin building your skillsets.

The session was divided into three primary components: Gathering Healthy DataTurning Data Into Ingredients, and Serving Up Useful Experiences.

In addition to the presentation slides, we designed a special standalone microsite that serves as a superb tutorial all on its own and just like our other presentation oriented microsites, it works wonderfully on mobile and desktop devices.

The resource site also serves as a useful companion site to the slides but provides a wealth of material on its own. It’s divided into four sections:

Getting Your Data Into Shape
1) Getting Your Data Into Shape: must-have configurations and skills

Transforming Your Data Into What You Need
2) Transforming Your Data Into What You Need: understanding dimensions and metrics and how they fit into your primary dashboards

Using Data To Serve Up Useful Experiences
3) Using Data To Serve Up Useful Experiences: metrics driven decision making

4) Additional Resources!


And it wouldn’t be ArtsHacker if we didn’t share all of our goodies with readers so feel free to stop by the site, read the slides, and share with your colleagues!

Visit The Click.Click.Done Resource Site

Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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