Recently, fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Southeastern Theatre Conference 2018 Convention on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts.
The session was geared toward professionals just getting into GA. Content focused on using out-of-the-box GA features and simple to implement settings changes to provide access to must-have data.
Simply put, if GA seems new and a little scary, this is exactly the place you need to go in order to begin building your skillsets.
The session was divided into three primary components: Gathering Healthy Data, Turning Data Into Ingredients, and Serving Up Useful Experiences.
In addition to the presentation slides, we designed a special standalone microsite that serves as a superb tutorial all on its own and just like our other presentation oriented microsites, it works wonderfully on mobile and desktop devices.
The resource site also serves as a useful companion site to the slides but provides a wealth of material on its own. It’s divided into four sections: