
Retargeting Website Visitors With Direct Mail
Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links. You’re probably familiar with retargeting visitors who come to your website with Facebook content or Google advertising. This is when you place a pixel on your website that tracks users and then deploys content or advertising to them on another digital channel. What if you could send your website visitors a postcard in the mail? My friends at Modern ...

Why You May Want To Wait Before Upgrading To Google Analytics 4
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You may have heard about the big Google Analytics 4 (G4) rollout a few weeks ago. No doubt about it, G4 ushers in a remarkable new world of tools that add AI-driven insights, even better cross device tracking, and deeper data controls. Having said all of that, there are a few strong reasons why you may want to wait before upgrading. G4 won’t connect to most open source publishing platforms, like WordPress, using one of ...

Your New Digital Whiteboard
Disclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you’re missing your office whiteboard, I’ve got a digital solution for you! My go-to solution that enables a team to collaborate, brainstorm, or ideate in real time online is Miro, a collaborative online whiteboard software. Miro gives you an endless canvas on which you can create patron journeys, mind maps, wireframes, and more. I have found this tool ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…