Why You Should Be Tracking Incremental Conversions
This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal or achieves a desired outcome. Conversions can be revenue or non-revenue based such as a ticket purchase, donation, event registration, volunteer sign-up, or inquiry form submission. Along the journey to reaching that desired end goal, there are smaller conversions that are also important to track. ...
Work On Those Re-Opening Venue Images
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Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is allowed to open, that is doubly true now. Except that in the past you would want to depict many people enjoying an experience in close proximity to each other. The focus now is on a safe experience over a raucous, energizing experience. While that description seems pretty ...
A Pandemic Driven Update To Business Holiday Cards
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In 2018, I published an article that provided an option for creating a creative business card. Based on your feedback, it entirely helpful for many readers so I wanted to share an update that is more suitable for the COVID era. The original idea focused on pulling statistics from your client/organization’s Google Analytics account, such as the number of annual users. All things being equal, it’s a great option but in the age of COVID, ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…