A Pandemic Driven Update To Business Holiday Cards


By: Drew McManus

In: Design & Branding, Metrics & Analytics

In 2018, I published an article that provided an option for creating a creative business card. Based on your feedback, it entirely helpful for many readers so I wanted to share an update that is more suitable for the COVID era.

The original idea focused on pulling statistics from your client/organization’s Google Analytics account, such as the number of annual users.

All things being equal, it’s a great option but in the age of COVID, many users have seen sharp falloff on overall users. Including is in a holiday card only reminds them of current challenges.

As an option, consider pivoting toward using metrics to build a thumbnail of the most common site visitor. All you need are two dimensions: age group and gender.

From your Google Analytics dashboard, navigate to:

  1. Audience > Demographics > Age
  2. Audience > Demographics > Gender

You’ll be able to pull the metrics you need from both of those screens and remember to set your date range to include all of 2020.

If you want to get fancy, you can create avatars that match the age group and gender:

You can follow the instructions in last year’s article for how to use Moo.com’s greeting card template when creating these unique cards.

In the end, the user profile approach helps recipients focus on something positive that should always be at the core of data driven decision making: their patrons.

Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
Author Archive

Leave a Comment