Messaging & Content

Creating messaging that engages, educates, and entertains.

Work On Those Re-Opening Venue Images

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Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is allowed to open, that is doubly true now. Except that in the past you would want to depict many people enjoying an experience in close proximity to each other. The focus now is on a safe experience over a raucous, energizing experience. While that description seems pretty demotivating and counter-intuitive to all your instincts, the fact is that a “sold out” socially distanced experience … Read more

Please Don’t Ignore Me! Rethinking How We Design For Attention

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In an age where arts organizations are learning how to re-engage patrons with remote activity, it never hurts to reexamine what we take for granted. To that end, there’s a fantastic article by Victor Yocco at SmashingMagazine.com that provides exactly the sort of perspective our field can benefit from when engaging digital initiatives. Out of the gate, Yocco does a good job at framing the discussion by reviewing two sub-types of attention that are most applicable to these efforts: Transient Attention This type of attention is brief, perhaps even thought of as … Read more

Meeting Your Legal Duty Of Care In Post-Covid Reopening

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In another post, we had shared some general guidance provided by the Downtown Professionals Network for re-opening arts and cultural venues as Covid-19 restrictions ease up. The Event Safety Alliance, which is comprised of over 300 professionals from live event venues of all sizes, has recently issued a Reopening Guide that provides much more detailed guidance in this regard. While it is focused on live events, a great deal of the content is applicable to any organization that has people physically present in their spaces. The guide isn’t meant to be exhaustive … Read more