Why “Click Here” & “This Link” Are Choices To Avoid For Web And Email Links
Way back in 2016, ArtsHacker Phil Paschke wrote an article about why you want to begin moving away from using phrases like “click here” in web and digital marketing copy. Fast forward five years and it’s still an issue at a lot of sites but the stakes are a good bit higher now than in 2016. It isn’t difficult to find, common examples include “complete this form,” “click here for more information,” or “download our brochure with this link” where the underlined words are linked to the URL target. While those may feel natural, the sooner … Read more