How To Segment Using Tags In MailChimp
Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you should have only one main list in which the majority of your contacts live. I know, this is probably different than how you currently have your lists set up. However, I promise this is the way to go in order to send emails ...
Quite Possibly The Best Oops Email I’ve seen In A Long Time
First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe to AND actually open. Recently they did what happens to everyone occasionally — they sent out an email with an error in it. Upon realizing their mistake, it was time for a mea culpa. This was the rather fabulous oops email ...
Stop! Before You Send An Email To That Old List…
Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bounce or SPAM rate raised red flags… Nine times out of ten it is the result of an email that went out to an old list. If you are thinking of sending a reactivation email to a list you haven’t talked to ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…