Quite Possibly The Best Oops Email I’ve seen In A Long Time


First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe to AND actually open.

Recently they did what happens to everyone occasionally — they sent out an email with an error in it. Upon realizing their mistake, it was time for a mea culpa. This was the rather fabulous oops email that followed:

Here’s why I love this:

  1. They were honest about their mistake. Everyone makes mistakes every now and again and it is ok to admit it.
  2. Their messaging in the email is funny and totally on-brand. When we do something like this, I would be willing to bet that we utter at least one curse word (either aloud or in our head) and do a figurative facepalm.
  3. They turned it into an opportunity to maintain their status as a resource. Showcasing some other oops emails is genuinely helpful for the reader to see different variations on the theme.

Authenticity is the key to engaging communications, no matter the context.

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

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