Free #20NTC Webinars

While the decision to cancel #20NTC was disappointing, it’s been equally heartening to see the community members and the organization step up to help fill the void. To that end, NTEN has been aggregating a list of free webinars developed from what would have been conference sessions. Two of those webinars are from ArtsHackers Drew McManus and Ceci Dadisman: Click. Done. Must-Have Google Analytics Settings Webinar Description Without a doubt, Google Analytics does all sorts ...

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What To Do When You’re Dark

I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the question arises as to how to keep in touch with patrons through this uncertain time. I have a few ideas to share with you: Release recordings of performances for people to watch from home. Whether it is an entire opera, or selections ...

My Favorite Digital Marketing Tools

I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right in. Airtable I love Airtable so much that I’ve devoted an entire post about what makes it so awesome. I use it exclusively to manage campaigns and content calendars. I won’t rehash it all here — just go read the post. Buffer For Facebook, I always recommend using their native post scheduling functionality.  However, Twitter ...