What To Do After The Send

Ever feel like you are just sending out email after email, shouting your message at the top of your lungs over and over again to mixed results? The key is to make sure that you send follow-up emails to your patrons after you’ve sent the original sales email.  This keeps your message top of mind without simply sending the same thing over and over again. One of the simplest ways to send email follow-ups that get attention is to segment them by email behavior. For every sales email you send out, send out … Read more

Your Email List Is So Dirty

Your Email List Is So Dirty

When was the last time you cleaned your email list? If it was more than a year ago, it is likely to be quite dirty. Dirty lists can lead to lower open rates and engagement and no one wants that, amiright? Let’s look at some ways to clean up your list so your emails are more effective. Get rid of invalid addresses This is the first and most basic step.  You don’t want to have email addresses that aren’t even valid on your list.  Did you know that 30% of email addresses … Read more

Promoting From Nothing

Promoting From Nothing

As most arts people know, promoting a new event or program can be very difficult when you don’t have any existing photos, video footage, or even past text on which to rely. All of this must be generated from scratch to launch an effective marketing campaign. You can’t recycle anything from the past because it’s a first-time, brand new event. How do you create something from nothing on a very limited budget? The tips below are for small arts organizations or larger ones wishing to cut back on costs. When promoting a … Read more

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