Email Marketing

Your Email List Is So Dirty

Published Thu, Apr 6, 17 at 2:00 am | Updated Thu, Apr 6, 17 at 9:13 am by Ceci Dadisman

When was the last time you cleaned your email list? If it was more than a year ago, it is likely to be quite dirty. Dirty lists can lead to lower open rates and engagement and no one wants that, amiright? Let’s look at some ways to clean up your list so your emails are more effective. Get rid of invalid addresses This is the first and most basic step. You don’t want to have email addresses that aren’t even valid on your list. Did you know that 30% of email addresses … Read more

Promoting From Nothing

Published Wed, Mar 22, 17 at 2:00 am | Updated Tue, Mar 21, 17 at 11:20 am by Jonathan Eifert

As most arts people know, promoting a new event or program can be very difficult when you don’t have any existing photos, video footage, or even past text on which to rely. All of this must be generated from scratch to launch an effective marketing campaign. You can’t recycle anything from the past because it’s a first-time, brand new event. How do you create something from nothing on a very limited budget? The tips below are for small arts organizations or larger ones wishing to cut back on costs. When promoting a … Read more

Why People Unsubscribe From Your Emails

Published Wed, Feb 22, 17 at 2:00 am | Updated Mon, Feb 20, 17 at 4:04 pm by Ceci Dadisman

At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study. This thing is chock full of data about customer-first marketing, which they define as: An approach to marketing that strives for the highest degree of customer satisfaction through deep understanding of customers’ needs and wants and creating a value proposition with valuable products and services that exceed their expectations. One of the findings that particularly interested me is about email unsubscribes. We all want to keep the people on our lists engaged and happy and email is still the … Read more