Email

Using email to communicate with and engage target audiences.

Time To Say Goodbye…To People Who Never Open Your Emails

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I’d be willing to bet that not everyone to which you send emails opens them. Am I right? If this is the case, you’ve probably got some people on your list who haven’t opened any of your emails for a year or more. If someone falls into that category, odds are it is either an inactive email address or they are simply not interested in what you have to say anymore. Most major email software will easily allow you to identify these people and segment them. After reading this post, I invite … Read more

Free #20NTC Webinars

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While the decision to cancel #20NTC was disappointing, it’s been equally heartening to see the community members and the organization step up to help fill the void. To that end, NTEN has been aggregating a list of free webinars developed from what would have been conference sessions. Two of those webinars are from ArtsHackers Drew McManus and Ceci Dadisman: Click. Done. Must-Have Google Analytics Settings Webinar Description Without a doubt, Google Analytics does all sorts of great things, but that doesn’t mean you are getting a complete picture. To get every benefit … Read more

What To Do When You’re Dark

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I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the question arises as to how to keep in touch with patrons through this uncertain time. I have a few ideas to share with you: Release recordings of performances for people to watch from home. Whether it is an entire opera, or selections from a recent concert, you can keep connected whilst also providing something to break up the monotony … Read more

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