Briefly–Still Working At It After 400+ Years
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Around 1600 Shakespeare wrote about brevity being the soul of wit in Hamlet. Roughly 400 years later, phone text messaging and Twitter limited us to the number of characters one could post. The fact that Twitter has expanded their character limit and most phone messaging software either provide capacious limits or automatically parse messages across multiple texts it something of a testament to our inability to briefly encapsulate our meaning. Yet there is a growing ...
Press Kits: What Arts Orgs Actually Want
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Press kits are easy, all it takes is making some photos and a pdf bio available then call it a day, right? Guess again. While that might be the bare minimum from days past, an effective artist press kit requires considerably more time and effort to craft. It isn’t unfair to say most arts marketers have anywhere from 5-20 minutes per event for compiling all the related artist information. That includes promo images, bios, and ...
Looking For A Creative Business Holiday Card Idea?
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Business holiday cards can be a tricky task: you can always opt for safe/bland or cutesy/meme but doing something that reinforces your actual business relationship can be a tall order. Fortunately, I came across an idea years ago that does a great job at finding that sweet spot: the personalized infographic card. The infographic card does a great job at presenting shared accomplishments while simultaneously demonstrating that you’re following the client’s progress. The template I designed ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…