Business holiday cards can be a tricky task: you can always opt for safe/bland or cutesy/meme but doing something that reinforces your actual business relationship can be a tall order. Fortunately, I came across an idea years ago that does a great job at finding that sweet spot: the personalized infographic card.
The infographic card does a great job at presenting shared accomplishments while simultaneously demonstrating that you’re following the client’s progress.
The template I designed for users of my web development agency focuses on some key performance indicators (KPIs) from their Google Analytics data, although you can certainly tailor a card to match the concentration of your relationship. This approach works just as well for performing arts orgs; think top tier donors, key supporters, volunteers, etc.
Here’s how the template works:
The right side of the card includes info about the client:
- Client Name
- Total site visitors for the year.
- Since we make sure demographics tracking is enabled, we can easily pull the male/female ratio.
- Another straightforward metric to pull from the Audience For the sake of space, I combined tablet and mobile traffic metrics.
The left includes provider highlights.
Each client card is exported as a PNG file then the entire batch is uploaded to a Moo.com where you can apply each of the PNG files to the front of cards in your order.
Normally, I would provide a downloadable copy of the photoshop template file but for the sake of expediency, I used a few licensed vector files. Giving those away free of charge would be all kinds of uncool to the graphic designers who own those licenses.
But you shouldn’t have too much trouble putting together something on your own.
If you decide to use Moo for the cards, be sure to download the corresponding template to the card style/size you want to use. It will go a long way toward making sure the final images look great.
Pro Tip: be sure to make a generic card with only your own business stats and include those for a number of cards in your order (sleeping kitty optional). They make great last-minute cards and in this specific instance, good cards for new users that haven’t accumulated a full year of metrics.
