It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool.
For the month of February, the Heinz website took 57 minutes to load. Yep, you read that right — 57 minutes. Usually that would be an incredible fail, but not in this case. Here, it is super clever marketing.
Fans of traditional Heinz ketchup bottles will know that pouring the red stuff sometimes requires a little patience—something that can be lacking in today’s world of instant gratification.
How can we think creatively to come up with experiential campaigns like this one to bring surprise and delight to our patrons?
Read the full article with screenshots here.
Note: All of my fellow Pittsburghers know that the fastest way to get Heinz ketchup out of the glass bottle is to hit the 57 on the side with your hand. I tried hitting the side of my laptop screen while on their website to no avail.