If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager.
What’s in this recipe:
+ Two Google Tag Manager Triggers
+ Two Google Manager Tags
All four work with each other to track the Donation Confirmation of MOST Blackbaud donation pages and allows you to trigger a pixel based off of this page.
In order to set this up, you must have a Google Tag Manager account which is free. If you’re not familiar enough with GTM to implement this recipe, you should reach out to colleagues who manage your Google Analytics tracking or your web provider to get it set up.