How To Add A Call To Action On Your Facebook Page
About a year ago, Facebook rolled out it’s “Call to Action” buttons for organizational pages that could be crafted to invite people visiting your page to take some form of action. For a while, the button would only allow users to Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video However, recently, they’ve added more options, including a “Donate Now” button. A Call to Action button is very easy to ...
Marketing and Development – Friends in the Sandbox
This post comes to you from Target Resource Group, found on the NAMP website. Amelia Northrup-Simpson of TRG in her article “Marketing is from Mars; Development is from Venus” discusses how marketing and development teams need to work together to bring about the ultimate goal of patron loyalty. Her thoughts hit home for me, as someone who has worked for small, medium, and larger orchestras. At the medium-sized orchestra, marketing and development systems were different, ...
6 Grant Questions and How to Answer Them
The trees are blooming, the flowers blossoming, computer mouses clicking away, and frenzied administrators wandering around quoting narratives and outcome data: Grant writing season is upon us! In truth, it’s probably always grant writing season, but with several large grant opportunities coming due soon, it seems to be at the height. No matter how hard you stare at the blank application repeating “How will we define success?”, that question won’t magically answer itself. Fortunately, Amanda Keating, a ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…