What Department Gets Assigned Community Engagement?

Who Is In Charge of Engagement? Someone comes up to you and says they really enjoyed the program they attended and want to spread the word to their friends and get them involved, to whom do you refer them? Is there someone who will offer to collect the contact info of the person and their friends and perhaps follow up with them later to see if they need more information? In short, who is your ...

The Millennial Worker Takeover

THE MILLENNIALS ARE TAKING OVER THE WORLD!! Well, we’re not taking over quite yet, but in less than a decade, the millennial generation (people born between 1981 and 2000) will be the largest segment of the American workforce and moving into power positions that retiring late Boomers and Gen-Xers are leaving. Millennial workers expect different things from employers like better work-life balance, more flexible schedules, and the ability to be socially connected during work hours; ...

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let the hate flow through you

Embracing The Online Anger

My experience in managing social media for an arts organization was overwhelmingly positive. More than 99% of the time, patrons on Twitter had wonderful things to say about the venue, the performances, and the customer care they received. But as anyone who’s managed an organizational account knows, it’s not all sunshine, lollipops and rainbows when something goes wrong. It’s easy to complain on Twitter, and, dare I say it, it’s easy to be downright nasty. So when your ...