Arts Triage
A career in arts admin presupposes a strong work ethic and an insatiable appetite for challenge. There’s always more to be done than hours in which to do it. That’s when 21st-century productivity apps take a back seat to this 200-year-old strategy from the Napoleonic Wars. I’m sure many of you are familiar with triage: sorting the work that lies before you based on how much your effort will reap. It involves zeroing in on ...
DISCOUNTING: Be Proactive, Be Selective, Be Timely
Discounting can be a fabulous way of increasing audiences when done effectively and strategically. By offering discounts, you can bring in new patrons to your hall, reactivate patrons who haven’t attended in several years, or even help fill a concert that may not be expected to sell so well. Discounting should not be used as a panic button, however. Think strategically before you even begin your concert marketing to know what discounts you may want ...
Manage Virtual Teams Remotely
If you are a freelancer and/or part of a virtual team, Producteev.com may be helpful for you and your team to stay on track! I was introduced to Producteev, a free online project management platform, when I commissioned a major website and rebrand for the Golandsky Institute. We had hired a web developer in Tennessee, but we are based in New York/Philadelphia. Instead of countless emails getting opened/misplaced/lost, Producteev allows all team members to input info, ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…