Emerging Arts Leaders 10 Years Later…Now What?
I’ve been in arts marketing for 14 years now. I started my arts marketing career at age 28 at a 2000-seat auditorium that mostly acted as a rental house, but also presented some music and theatre acts. I spent four years there learning the ins and outs of the entertainment and arts fields. Soon after, I joined the orchestra field and am now working for my third orchestra. I know I am no longer that ...
Arts Triage
A career in arts admin presupposes a strong work ethic and an insatiable appetite for challenge. There’s always more to be done than hours in which to do it. That’s when 21st-century productivity apps take a back seat to this 200-year-old strategy from the Napoleonic Wars. I’m sure many of you are familiar with triage: sorting the work that lies before you based on how much your effort will reap. It involves zeroing in on ...
DISCOUNTING: Be Proactive, Be Selective, Be Timely
Discounting can be a fabulous way of increasing audiences when done effectively and strategically. By offering discounts, you can bring in new patrons to your hall, reactivate patrons who haven’t attended in several years, or even help fill a concert that may not be expected to sell so well. Discounting should not be used as a panic button, however. Think strategically before you even begin your concert marketing to know what discounts you may want ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…