Marketing and Development – Friends in the Sandbox
This post comes to you from Target Resource Group, found on the NAMP website. Amelia Northrup-Simpson of TRG in her article “Marketing is from Mars; Development is from Venus” discusses how marketing and development teams need to work together to bring about the ultimate goal of patron loyalty. Her thoughts hit home for me, as someone who has worked for small, medium, and larger orchestras. At the medium-sized orchestra, marketing and development systems were different, ...
How To Schedule A Meeting Without Getting Punched in the Pancreas
Surely somewhere in the Community Engagement Manager job description is “Takes meetings that no one else wants to is available for.” I usually enjoy meetings; often I get to hear about unique programs or organizations in the community or get the chance to voice my thoughts on a particular subject. Sometimes, the meeting gods smile upon you and scheduling is easy. Both schedules match perfectly with a free period and miraculously the perfect location is ...
When To Clap & What To Wear: Two Remarkably Practical Guides You Can Use
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Chattanooga Symphony & Orchestra concertmaster Holly Mulcahy has been on a tear as of late by tackling two of the most difficult questions arts orgs (especially classical music groups) encounter on a regular basis: when to clap and what to wear. Mulcahy addresses each in separate posts at her blog, Neo Classical, and unlike the typical examination of these well-worn topics, she provides a wealth of useful insight geared far more toward making patrons feel ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…