Chattanooga Symphony & Orchestra concertmaster Holly Mulcahy has been on a tear as of late by tackling two of the most difficult questions arts orgs (especially classical music groups) encounter on a regular basis: when to clap and what to wear.
Mulcahy addresses each in separate posts at her blog, Neo Classical, and unlike the typical examination of these well-worn topics, she provides a wealth of useful insight geared far more toward making patrons feel comfortable in their own skin and far more likely to have a good experience. As arts administrations we know that means they are far more likely to become repeat ticket buyers and engage with the group in a meaningful way.
It’s worth noting that both posts are published under a creative commons Attribution-NonCommercial-NoDerivs license that allows anyone to use the content free of charge so long as it is not for commercial gain, unedited (although excerpted is okay), and attributed to the author plus source. Consequently, both of these contributions would make excellent resource content for your customer service material plus Mulcahy’s blog has a contact form so you can probably reach out directly to trade notes.
The posts have already been featured everywhere from Norm Lebrecht’s SlippedDisc and Arts Journal to a bevy of radio and other online culture outlets so odds are, you’ve probably come across them elsewhere but just in case, here are both in one resource:What To Wear To The Symphony When To Clap At The Symphony: A Guideline