let the hate flow through you

Embracing The Online Anger

My experience in managing social media for an arts organization was overwhelmingly positive. More than 99% of the time, patrons on Twitter had wonderful things to say about the venue, the performances, and the customer care they received. But as anyone who’s managed an organizational account knows, it’s not all sunshine, lollipops and rainbows when something goes wrong. It’s easy to complain on Twitter, and, dare I say it, it’s easy to be downright nasty. So when your online ticketing goes down the morning a big show goes on sale, how do you deal with … Read more

2015 resolutions

5 Resolutions for ’15

By now you’re fully back in the post-holiday work groove, but it’s never too late to make (or follow through) on some 2015 resolutions to make sure that groove doesn’t become a rut. With the sense that there’s probably always room for improvement in these areas, here are 5 resolutions we can all get behind in 2015: 1. Adopt the Email Charter Yeah, I know – I mentioned this in my Christmas Wish List too. But these 10 Rules to Reverse the Email Spiral go a long way to making each day … Read more

My Name is URL: Tracking Clickthroughs with Custom Links

Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn’t it be great to see where your efforts are most effective? Of course, you’re already using Google Analytics (GA) to see where your traffic comes from, but there’s a very simple tool available that helps you track clickthrough rates across all your sources: the Google URL Builder. (cue John Williams fanfare) The Google URL builder helps you create custom URLs that allow you … Read more

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