Why You Should Be Tracking Incremental Conversions
This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal or achieves a desired outcome. Conversions can be revenue or non-revenue based such as a ticket purchase, donation, event registration, volunteer sign-up, or inquiry form submission. Along the journey to reaching that desired end goal, there are smaller conversions that are also important to track. ...
Retargeting Website Visitors With Direct Mail
Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links. You’re probably familiar with retargeting visitors who come to your website with Facebook content or Google advertising. This is when you place a pixel on your website that tracks users and then deploys content or advertising to them on another digital channel. What if you could send your website visitors a postcard in the mail? My friends at Modern ...
Your New Digital Whiteboard
Disclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you’re missing your office whiteboard, I’ve got a digital solution for you! My go-to solution that enables a team to collaborate, brainstorm, or ideate in real time online is Miro, a collaborative online whiteboard software. Miro gives you an endless canvas on which you can create patron journeys, mind maps, wireframes, and more. I have found this tool ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…