Can You Double Your Clicks With The Jeopardy Effect?
I recently came across this oldie but goodie on Roger Dooley’s Neuromarketing blog and wanted to share. (If you don’t follow Roger on social media or regularly read his blog, you should do so immediately. He is awesome!) Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A ...
Let’s Get Your Facebook Ad Campaigns Organized
Are you advertising on Facebook by clicking the Boost Post button at the bottom of your posts? That’s certainly one option to consider and fellow ArtsHacker Jonathan Eifert covered recently covered that option in a wonderfully detailed post but since ArtsHacker is all about options, I have something special to share with you. Facebook has a handy structure for ad campaigns: Campaign > Ad Sets > Ads. Here’s a fun graphic to show that in ...
It’s here! The 2015 Arts Industry Digital Benchmark Study
Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study. WOOT! Some key findings from the report: Organizations are investing more in digital, but challenges around funding and expertise are still limiting digital effectiveness. In 2015 more than half of organizations surveyed spent at least 21% of their paid media budget on digital. That’s up from 44% in 2014 and 34% in 2013. 63% still say that “not ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…