It Isn’t Just About The Price!
In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should we offer free events to bring new people in the doors? Quick, let’s do a discount to sell some last-minute tickets! There is a host of data that shows that discounting and offering free events alone with the aim of reaching new/underserved/low ...
A Library Is Winning Instagram Stories
Yep, that’s right. A library. The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”. The launch of Insta Novels has been a resounding success. The library says it has seen an increase of 100,000 new Instagram followers and over 40,000 readers completed Alice’s Adventures in Wonderland. My first thought is that this could be a great way to make operas, ballets, plays, ...
Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers
It’s no secret that I’m a huge fan of Mister Rogers’ Neighborhood. When I was a kid, it was the only TV show I was allowed to watch. (I’m not kidding, ask my mother.) As a native Pittsburgher, I was lucky enough to be in his presence with some frequency. I saw him more than once at Pittsburgh Symphony Orchestra concerts and even got the chance to talk with him briefly after a Renée Fleming ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…