Yep, that’s right. A library.

The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”.

The launch of Insta Novels has been a resounding success. The library says it has seen an increase of 100,000 new Instagram followers and over 40,000 readers completed  Alice’s Adventures in Wonderland.

My first thought is that this could be a great way to make operas, ballets, plays, and the visual arts more compelling for new audiences. (If there is anyone out there who is interested in doing this, drop me a line. I’m itching to see how this would work for the performing arts. I’m serious.)

Check out the full story with all the details

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

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