The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”.
The launch of Insta Novels has been a resounding success. The library says it has seen an increase of 100,000 new Instagram followers and over 40,000 readers completed Alice’s Adventures in Wonderland.
My first thought is that this could be a great way to make operas, ballets, plays, and the visual arts more compelling for new audiences. (If there is anyone out there who is interested in doing this, drop me a line. I’m itching to see how this would work for the performing arts. I’m serious.)