How To Segment Using Tags In MailChimp
Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you should have only one main list in which the majority of your contacts live. I know, this is probably different than how you currently have your lists set up. However, I promise this is the way to go in order to send emails ...
It’s Like Excel On Steroids
Most of us are using Excel to manage any number of things, right? *everyone nods in agreement* I’d like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing is like Excel on steroids (in a good way). I use it exclusively to manage advertising campaigns, editorial calendars, speaking engagements, and more. Here are just a few of the reasons why I love it so much: It is in the cloud ...
Quite Possibly The Best Oops Email I’ve seen In A Long Time
First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe to AND actually open. Recently they did what happens to everyone occasionally — they sent out an email with an error in it. Upon realizing their mistake, it was time for a mea culpa. This was the rather fabulous oops email ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…