Friends Don’t Let Friends Boost Posts
You’ll find out what I mean by that ^^^ at an in-depth webinar all about Facebook advertising hosted by the West Virginia Association of Museums. Registration is required but you don’t have to be a WVAM member to attend. This webinar is perfect for small to mid-size arts organizations of all types looking to get started with Facebook advertising or take your campaigns to the next level. More information and registration —> Facebook Advertising: A ...
Stop! Before You Send An Email To That Old List…
Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bounce or SPAM rate raised red flags… Nine times out of ten it is the result of an email that went out to an old list. If you are thinking of sending a reactivation email to a list you haven’t talked to ...
It’s Here! The 2017 Digital Marketing Benchmark Study
It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-year, it is interesting to see what has changed and what hasn’t. I highly recommend that you download the report for yourself, but here are some tidbits I found particularly interesting: We asked how organizations are informing their new site designs and found that, overall, patron-focused and ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…