My Favorite Digital Marketing Tools
I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right in. Airtable I love Airtable so much that I’ve devoted an entire post about what makes it so awesome. I use it exclusively to manage campaigns and content calendars. I won’t rehash it all here — just go read the post. Buffer For Facebook, I always recommend using their native post scheduling functionality. However, Twitter ...
How To Get People To Open Your Emails
Short answer: Send them content they find interesting. Long answer: SendGrid’s 2019 Email Benchmark and Engagement Study data has been published and it has some important insights for arts organizations on why people open or don’t open emails. The two top reasons why people open your emails are quite simple: they like hearing from you and the content is stuff they want to read. I would argue that those things are inextricably linked — if ...
Print With A Purpose
We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads depends on your market and target audience. That said, I just saw a really great use of a print ad that is totally outside the box. Love Beauty and Planet recently placed an ad in the New York Times that isn’t just an ad, but it is actually wrapping paper. Not only does this adhere to ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…