UPDATE: Getting Ready For Giving Tuesday
In October, 2015, I wrote an ArtsHacker article all about preparing your organization for Giving Tuesday. Now in it’s 5th year, it’s on November 29, a few days earlier than last year. Giving Tuesday is the Tuesday after Thanksgiving (as in Thanksgiving, Black Friday, Small Business Saturday, Sunday, Cyber Monday, Giving Tuesday). It is designed to kick off the last bit of charitable giving for the year and create a sort-of party atmosphere around giving. According …
3 Things All Your Facebook Posts Should Have
We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things that your posts should have to make them more effective. The goal with Facebook (or any social media, really) is engagement. “Reach” doesn’t really matter if no one is engaging with your content. It goes without saying that your post copy should be engaging and relevant. I usually recommend no more than 3-4 …
Using Data to Make Your Website Better…Stronger…FASTER
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Recently, fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Institute of Outdoor Theatre 2016 conference on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts. The session was a huge hit and unlike our other GA oriented sessions over the past year (NAMPC2015 and ArtsMidwest2016), this one focused more on using out-of-the-box GA features, which made the material more readily usable for professionals …
Who’s Afraid Of Virginia Volunteer?
One of the best hats that I get to wear is that of “Volunteer Coordinator.” My organization works with about 60 different volunteers during our concert season, another 100 who volunteer for our annual special event fundraiser, and another 30 who volunteer to serve year-round on our board of directors. ArtsHacker authors have published several great posts that deal with a variety of volunteer issues. But an article that came across my newsfeed recently, made me …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…