wrong done right

Doing Wrong Things The Right Way

Would you mind if I’m frank for a moment? Sometimes you have to do things in a way that you know isn’t the way they could or should be done but due to reasons above your pay grade, that’s the way it’s going to be. For example, the decision about whether or not your website’s homepage should use a rotating slider. On 6/1/2016, ArtsHacker Ceci Dadisman published an article layout out the case for why …

How To Run A Museum (And Teach Others To As Well)

The United Nations Education, Scientific and Cultural Organization (UNESCO) website has a guide for running museums written by the International Council of Museums (ICOM). The guide, Running A Museum: A Practical Handbook is available in English, Arabic, Chinese, French, Portuguese, Russian and Spanish as a basic primer for running any type of museum or historical site. It addresses all the basic concerns of museums including acquisition, storage, documentation, restoration, ethical questions, education, visitor management, employee …

How to Promote Your Brand on a Shoestring Budget

How To Promote Your Brand On A Shoestring Budget

Since millennials are quite skilled at self-promoting, it might be helpful to provide non-millennial readers with shoestring-budget-marketing-tips for extra small nonprofits and emerging artists. Use Squarespace for website design. Squarespace is an affordable way to launch a website. Of course it is nice to have a custom designed site with slick interface and functionality, however it gets quite expensive ($10k +). If you are just launching your nonprofit or company, you want something that will …

google data studio

Turning Your Google Analytics Data Into Reports Has Never Been Easier

On 5/25/2016 Google launched a free version of their data visualization tool, called Data Studio, which makes it super easy to turn Google Analytics (GA) data into traditional and real-time reports. According to the announcement, “Data Studio lets you connect to all your marketing data and turn that data into beautiful, informative reports that are easy to understand, share, and fully customizable.” After using the product for a short period of time, it was crystal …