Don’t Forget To Filter Out Your Remote Work IP Addresses From Google Analytics

Thanks to fellow ArtsHacker Ceci Dadisman for putting a bug in my ear about reminding everyone who manages a Google Analytics (GA) account to add all of the remote and work from home IP addresses to your GA filters. Regular readers know how important it is to filter out your own visits from GA’s data (details), but the onset of remote working means you have a bunch of new IP Addresses to collect from colleagues scattered across one or more internet connections each. To keep thing manageable, you should only be concerned … Read more

Time To Say Goodbye…To People Who Never Open Your Emails

I’d be willing to bet that not everyone to which you send emails opens them. Am I right? If this is the case, you’ve probably got some people on your list who haven’t opened any of your emails for a year or more. If someone falls into that category, odds are it is either an inactive email address or they are simply not interested in what you have to say anymore. Most major email software will easily allow you to identify these people and segment them. After reading this post, I invite … Read more

Free #20NTC Webinars

While the decision to cancel #20NTC was disappointing, it’s been equally heartening to see the community members and the organization step up to help fill the void. To that end, NTEN has been aggregating a list of free webinars developed from what would have been conference sessions. Two of those webinars are from ArtsHackers Drew McManus and Ceci Dadisman: Click. Done. Must-Have Google Analytics Settings Webinar Description Without a doubt, Google Analytics does all sorts of great things, but that doesn’t mean you are getting a complete picture. To get every benefit … Read more