Time To Say Goodbye…To People Who Never Open Your Emails

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I’d be willing to bet that not everyone to which you send emails opens them. Am I right?

If this is the case, you’ve probably got some people on your list who haven’t opened any of your emails for a year or more. If someone falls into that category, odds are it is either an inactive email address or they are simply not interested in what you have to say anymore.

Most major email software will easily allow you to identify these people and segment them. After reading this post, I invite you to head over to your MailChimp or Constant Contact account and create a segment of people who haven’t opened any email in more than a year. The number may surprise you.

Now that you’ve got that segment created, exclude it from the next email you send out. The result will likely be higher open and engagement rates.

Remember, it is better to have a smaller, more engaged email list than a larger list with only a 20% open rate.

About Ceci Dadisman

Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.

She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.

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